How to Change Roku Account on TV? [Easy Steps]
Changing your Roku account involves removing the existing account and linking a new one. Since Roku does not offer a direct account switch option, a factory reset becomes necessary.
Once the reset is complete, your TV will behave like a new device. You will go through the setup process, connect to Wi-Fi, and link the TV to a new Roku account using an activation code
This guide explains everything step-by-step so you can successfully change your Roku account without confusion.
Let’s go with this guide!
Can You Change a Roku Account Without Resetting the TV?
No, you cannot directly change the Roku account on a TV without performing a reset. Roku devices are designed to be linked to a single account at a time, and there is no built-in option to log out or switch accounts.
To use a different account, you must perform a factory reset, which removes all data, including apps, settings, and the currently linked account. After the reset, you can sign in with a new account during the setup process.
Things to Know Before Changing Your Roku Account
Before you proceed, there are a few important points you should understand to avoid issues later.
First, a factory reset will erase all installed apps, saved preferences, Wi-Fi settings, and login details. You will need to set everything up again from scratch.
Second, any subscriptions linked to your old Roku account will not automatically transfer to the new account. If you have paid subscriptions, make sure to manage or cancel them beforehand.
Third, your Roku account is tied to billing and purchases. If you switch accounts, previously purchased content may not be accessible.
Lastly, ensure you have access to your new Roku account credentials, including email and password, before starting the process.
How to Change Roku Account on TV?

To change the Roku account on your TV, you need to perform a factory reset. Go to Settings, select System, choose Advanced system settings, and then select Factory reset. After the reset, set up the TV again and sign in with your new Roku account.
Step 1: Open Roku Settings
Turn on your Roku TV and press the Home button on your remote. Navigate to the Settings menu from the home screen.
Inside Settings, scroll down and select the System option. This section contains all system-related controls, including reset options.
Step 2: Access Advanced System Settings
Within the System menu, locate and select Advanced system settings. This section includes options that affect the core functionality of your Roku device.
Here, you will find the Factory reset option, which is required to remove the current Roku account.
Step 3: Select Factory Reset
Click on Factory reset. You may be asked to enter a code displayed on the screen to confirm your action.
This step ensures that the reset is intentional and prevents accidental data loss.
Step 4: Confirm the Reset Process
Enter the confirmation code and proceed. Your Roku TV will begin resetting.
The device will restart automatically and erase all stored data, including your current Roku account.
Step 5: Wait for the Reset to Complete
The reset process may take a few minutes. During this time, do not turn off the TV.
Once completed, your Roku TV will display the initial setup screen, just like when it was first purchased.
Step 6: Set Up the TV Again
Follow the on-screen instructions to select your language, connect to Wi-Fi, and prepare the device for activation.
This is where you will link your new Roku account.
How to Set Up Roku TV with a New Account?
After the reset, setting up your Roku TV is straightforward.
When you reach the activation screen, your TV will display an activation code. You need to enter this code on the official Roku activation website using a phone or computer.
Sign in with your new Roku account credentials or create a new account if you do not already have one. Once the code is entered successfully, your TV will automatically link to the new account.
After activation, your apps and channels will begin downloading based on the new account preferences.
How to Remove an Old Roku Account?
Removing the old account is done automatically during the factory reset, but there are additional precautions you should take.
If you plan to sell or give away your Roku TV, log in to your Roku account on a web browser and remove the device from your account dashboard. This ensures the device is no longer associated with your account.
You should also cancel any subscriptions tied to your account to avoid unwanted charges.
What happens after changing the Roku Account?
Once you switch to a new Roku account, several changes occur.
Your previous apps and subscriptions will not carry over unless they are also linked to the new account. You will need to reinstall apps manually.
Your watch history, preferences, and saved settings will be erased. The new account will start fresh.
If you had any paid content, you may need to repurchase or log in again using the same service credentials.
What to Do if Roku is Not Resetting?
If your Roku TV is not resetting through the settings menu, you can use the physical reset button.
Most Roku TVs have a small reset button located at the back or bottom. Press and hold this button for about 10 to 15 seconds until the device restarts.
If the issue persists, ensure your TV is receiving proper power and try unplugging it for a few minutes before attempting again.
Activation Code Not Working
If the activation code is not working, check the following.
Make sure you entered the code correctly without any typos. Activation codes are case-sensitive.
Ensure your internet connection is stable on both your TV and the device you are using for activation.
If the code has expired, restart your Roku TV to generate a new one.
Avoid entering the code on unofficial websites. Always use the official Roku activation page.
Roku Apps Missing After Reset
It is normal for apps to be missing after a reset because all data is erased.
Once you log in with your new account, you will need to reinstall apps from the Roku Channel Store.
If certain apps are still missing, check if they are available in your region or supported by your account.
How to Just Change Email on Roku Account?
If you only want to change your email address and not the entire account, you do not need to reset your TV.
Log in to your Roku account on a web browser. Go to Account Information and update your email address.
After updating, your Roku TV will continue working normally without any reset or data loss.
FAQs
Can I switch Roku accounts without losing apps?
No, switching accounts requires a factory reset, which removes all apps.
Do I need a new Roku account to reset the TV?
No, but you will need an account during setup. You can use an existing or a new one.
Will my subscriptions transfer to a new account?
No, subscriptions are tied to the original account and must be managed separately.
How long does a factory reset take?
It usually takes a few minutes, depending on the device.
Is it safe to buy a used Roku TV?
Yes, but make sure to perform a factory reset before using it.
